Product Designer | Strategy × UX × Systems
GOOD DESIGN GOLD AWARD 2025
From complexity to everyday use.
I translate high-precision operations into products anyone can understand and rely on.
Services
Get in Touch
UX Research
Field observation & validation / Workflow mapping / KPI definition
UI Design
Web / Tablet / Mobile (Figma)
Information Architecture
Requirements definition / Screen flow design / Transition mapping
Implementation Collaboration
Design QA / Help content design
Design Systems
Guidelines, tokens, components, and scalable design operations
About
Hi, I’m Ayana Yamazaki.
I’m a freelance UI/UX designer specializing in B2B.
I translate complex systems into experiences anyone can use.
Since 2021, I’ve been based in Hokkaido after relocating from Tokyo, working fully remotely with partners across Japan.
I focus on untangling messy, on-the-ground workflows and turning them into clear paths so people can act without hesitation - design that supports the work from behind the scenes.
Experience
2022 - 2025
Ezowin Inc.
Lead UX/UI designer for Reposaku, an agri-tech platform adopted by 180+ companies and co-ops. Received the 2025 Good Design Gold Award.
2019 - 2021
HiCustomer Inc.
Led UX/UI design for a SaaS platform in the Customer Success domain.
2021 - 2022
Freelance Designer
2017 - 2019
Hitachi Ltd., R&D Group
Conducted UX research and design for railway operation systems.
Created new features that contributed to major contracts and obtained patents/design rights.
2017
Kanazawa College of Art (B.A. in Product Design)
